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How quickly will business adopt AI in Fashion Design?

A new market for Artificial Intelligence powered fashion design has emerged in recent years, with designers utilising the power of AI in fashion design to help them get inspired or more efficient.

These so-called “AI designers” use AI systems to generate form and style sketches, which are then sent to human experts, such as textile manufacturers and pattern cutters, for final production.

Artificial intelligence in fashion design today

In the world of fashion design, artificial intelligence is becoming increasingly important. While some designers are sceptical of AI-based tools, others are seeing the potential benefits they can provide.

One of the most important advantages of using AI in fashion design is that it can help with the design process. This is because AI-based tools can automatically generate new designs based on a set of parameters entered by the designer. This means that designers can produce more unique designs in less time.

Another benefit of incorporating AI into fashion design is that it can help create more realistic simulations of how a garment will look on a person. This is due to the fact that AI-powered tools can take into account a person’s body measurements or type and then interpret a 3D model for the garment to sit on. This can essentially be used to create a virtual fitting room, saving time and money when initiating or creating the appropriate prototypes.

The Impact of Artificial Intelligence on Business Processes

Overall, artificial intelligence’s future role in fashion design is likely to be very positive, at least from a business standpoint. AI-powered tools have the potential to significantly improve design efficiency while also producing more realistic simulations of how garments will look on people.

This means that without the need for physical prototypes, designers can quickly try out a variety of designs before focusing on those that show promise. Of course, this can save a significant amount of time and money.

AI can also be used to detect trends in customer survey and social media data. This information can then be transformed into key words, phrases, and instructions for designers to use in instructing the software to interpret garments that are more likely to be popular with customers.

AI can also be used to create custom clothing for each customer. This could include using information from their social media profile or body measurements to create a garment that is uniquely tailored to them and their interests or style.

AI’s role in fashion design is likely to grow in importance as technology advances. AI will continue to accelerate and simplify the design process, assisting designers in producing garments that are more likely to be popular with customers.

The pro and against arguments

There are numerous benefits and drawbacks to using AI in fashion design. The ability to interpret trends, use data-driven keywords to influence the direction of a design or product category, experiment with different fabric selections, and create custom clothing designs based on simple briefs are some of the benefits of AI.

One disadvantage of using AI in fashion design is the possibility of non-professionals mass adoption. Designers who are unable to interpret AI influences during the collection assembly stages, particularly in mass market retail, may become obsolete, and AI-created clothing may be less unique or stylish than what a good designer could create.


The future role of AI in fashion design is unknown at this time. However, there is no doubt that AI has the potential to transform the way the fashion industry creates collections. This is due in large part to its ability to quickly interpret market activity and translate it into collection plans and design suggestions. The feedback loop from sales into design and purchasing is most likely the first big win for AI in this sector at this point.

AI could help savvy fashion designers create unique and innovative designs faster and more efficiently than ever before. Furthermore, AI could help the fashion industry reduce its environmental impact by eliminating waste in sampling and manufacturing. Some of the realistic, on-body images we created with relatively open-source tools could be used to help buyers decide what to sample and what to skip. Similarly, incorporating some speculative (AI generated) product photography into sales meetings could spark buyer interest in products that have yet to be sampled.

This is a rapidly changing field. The things that people are designing with AI are truly amazing. So, if you’re a buyer or a designer, now’s the time to try something new. There’s a lot to be said for learning about tool principles before they become commonplace.

Time will tell what other ways AI will influence the future of fashion design, but my guess is that it will happen soon and have a significant impact.

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