Architects of Efficient Fashion Operations
Our mission is to empower fashion businesses with the technology and processes they need to thrive. We bridge the gap between your creative vision and operational excellence.
Built on Real Industry Experience
Founded by fashion industry veterans and technology experts, its.fashion was born from a simple observation: too many brands were hampered by disconnected systems, manual processes, and a lack of visibility across their supply chain.
We saw an opportunity to provide specialised, practical solutions that deliver real impact, from product creation to consumer engagement. With over 100 PLM and related system implementations, we have learned that success is not just about technology, it is about the automations, connections, and AI support that make systems infinitely more valuable. Today, we are proud, long-term partners to a growing circle of brands, helping them master their operations and build for the future.
Our Team Has Worked Directly With Brands Including
Meet the Core Team
Our core team provides the strategic direction for every project. They lead a wider network of specialist consultants and technology partners to tackle challenges of any scale.
Ben
Director of Solutions
Ben's journey through fashion, from tailor to board level, gave him an obsession: processes should be effective and technology should make steps easier for the people building products, brands, and supply chains, not harder.
Stefano
Strategic Analyst
Stefano's background is business, and that shapes everything. His mindset is analytical: understand the system, understand the flow, understand what is actually happening versus what should happen.
Caroline
Client Relations and Operations Manager
Caroline spent years managing operations and production across a global supply chain at a high fashion business. She knows what it is like to be on the receiving end of a change project.
Rebecca
Partnership Manager
Rebecca's background spans marketing and management across both fashion and cosmetics, giving her a sharp understanding of what partners actually need to succeed.
Anna
Operations Support Coordinator
Anna has been with its.fashion for years and understands how the business actually works. And more importantly, how clients go through it.
Our Values
Innovation
We continuously push the boundaries of what is possible in fashion technology, layering AI and automation to create real operational value.
Partnership
We build long-term relationships, becoming an integral part of your toolkit for success rather than just another vendor.
Excellence
We deliver solutions that not only meet but exceed your expectations, with benefits far beyond basic technology implementation.
Our London Locations
We operate from multiple locations across London, serving clients throughout the UK and internationally with local expertise and support.
West End
Central London office for client meetings and strategy sessions.
IET Savoy Place
Technical hub at the Institution of Engineering and Technology, near Embankment.
Remote Support
Full remote support capabilities for international clients.
Ready to Build the Future of Your Brand?
Our team is ready to become your partner in operational excellence. Let us discuss your goals and how we can help you achieve them.